CSR — February 27, 2012 at 1:11 pm

Consumers, Corporations and Sustainability

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Timothy Devinney, author of the recent book The Myth of the Ethical Consumer, spoke with Justmeans about the danger of assuming that consumers care about sustainability.  Devinney notes “The way in which people conceptualize social consumption is fundamentally wrong…. If what you see in these surveys are individuals reporting massive tsunamis to show social conscious in purchasing were actually true, corporations would be falling over themselves trying to produce these products.”

View the video at:  Just Means Interview

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