Business scholars constantly face criticism from the media and practitioners as to the “application value” of their research. Even many academics can be heard bemoaning the fact that our research is not just “ignored” by managers but is lacking in any “relevance” to management practice. Such viewpoints neither reflect the value that management scholarship plays in the daily operations of business schools nor does they account for the value that business academics play by be outsiders removed from the daily lives of managers. What is the role of scholarship in business schools?